This month @ SofTech
New Choices in Domain Naming
Chaos AND Opportunity
March 26, 2014 6:30 pm - 8:45 pm
San Rafael Corporate Center, 750 Lindaro Street San Rafael
Over 50% of all domain names on the Internet end in ".com", but this is changing.
Over the next few years, up to 1300 new top level domains (e.g. .COM, .ORG, .NET) will become available to individuals and businesses.
How will this change how you do business online? Are there pitfalls? Opportunities? What does this new development mean to you?
You will get an overview of the history of domain names, an introduction to who the main players are, and gain a perspective on the latest releases of top-level domain names, and what they mean for trademarks, brands, and marketing. We'll also explore the common pitfalls, issues, dos and dont's of choosing a domain name for your small business, brand, or trademark.
Thomas Stocking is a long-time open source advocate, and has worked with many project leaders to promote the use and community development of free software.
In 2004, Thomas co-founded a startup company (GroundWork Open Source) that uses Linux and open source in its products. He is a developer, executive, and entrepreneur.
Thomas now leads Gandi US, a subsidiary of a major domain name registrar and cloud hosting company, Gandi SAS. His interests are in cloud computing using Linux, and in developing communities of Linux administrators for small to mid-sized businesses.
Last month @ SofTech
Prioritizing features based on relative cost
During our February SofTech event, Steve Bockman lead us on the journey of feature prioritization and for those of you who were at his team estimation presentation in 2013, yes....fruit consumption was prioritized.
The Fantastic Features workshop highlighted several key principles:
- Identification of a process bottleneck is essential to calculating relative costs
- Relative costs of features are proportional to time spent at the process bottleneck
- Time estimates need only be made for the process bottleneck—estimates for non-bottleneck operations are unnecessary
- Prioritizing features in “bang for the buck” order can be done simply and methodically.
Steve Bockman is a software developer turned productivity consultant. He is the founder of Agile Unlimited, a company in Northern California that focuses on helping organizations enhance their effectiveness.
Steve is the originator of Team Estimation, a technique for collaboratively estimating work effort. He is also the author of Predictability, a business novel about creating reliable project schedules.